GLG Brand Development
As the creative director at GLG, I was tasked with bringing a visual system to life across every brand touchpoint. These include brand marketing campaigns, website, digital ads, and internal programs. The main goal was to make sure the visual representation of GLG fit with the brand promise. Through color, iconography, photography and typography GLG came to life. In doing this work I built a team of talented designers and writers. Below are a few key projects that my team created.
A Global Platform
GLG connects the world's professionals with the expertise they need. The rebrand needed to work across 25+ countries, dozens of industries, and thousands of daily interactions.
Simplifying Complexity
The previous identity was fragmented across business units. We unified everything under a single, confident design language that could flex without breaking.
Design Language
Clean typography, a rationalized color system, and a flexible grid that adapts from pitch decks to product interfaces. Every element earns its place.
Digital Presence
The brand system came to life across digital platforms, from the MyGLG portal to the corporate website and social media channels. Consistency across every screen reinforced the new identity.
Social Media
LinkedIn campaigns brought the brand to life through animated posts that showcased GLG's thought leadership and industry expertise, driving engagement across professional audiences.
