TIAA
As part of a company-wide rebranding initiative the below are a few projects that stood out. A timeline installation, collateral pieces and a retirement project that spanned 30 years. After thirty years of compiling data on the habits of retirees TIAA published its findings we compiled a website that shares the data, videos of customer experiences and links to stories written about the findings.
Three Decades of Insight
TIAA had spent thirty years compiling data on the habits and experiences of retirees -- one of the longest-running studies of its kind. The challenge was turning that depth of research into something people would actually engage with, not just reference.
Making Data Tangible
We translated the findings into an interactive digital platform that combined data visualization, video testimonials from real retirees, and links to published research. The design prioritized clarity -- letting the data speak through clean typography and purposeful color coding.
Brand Touchpoints
Beyond the digital platform, the rebrand extended to physical installations including a large-scale timeline display and a refreshed suite of collateral. Each piece connected back to the same visual system, reinforcing TIAA's authority in retirement planning.
